Barbara Price is a strategic UX/CX leader with over 20 years of experience transforming digital experiences and innovating products. They held various influential roles at Fidelity Investments from 2018 to 2021, where they significantly contributed to user experience design, led enterprise-level product strategies, and mentored teams. Previously, Barbara served as Lead Experience Designer at Syngenta and Lead User Experience Designer at Quintiles Transnational, among other positions. Currently, they are pursuing their education at the University of Wisconsin-Madison.
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