Bill Dykema is a Marketing Technology Leader and Director of Software Engineering at Fidelity Investments, where they have worked since 1995. Their tenure has involved managing advanced technology teams to enhance customer digital experiences and improve associate productivity through innovative solutions, including Salesforce Marketing Cloud implementations. Previously, they served as a Systems Manager from 1986 to 1995, where they played a pivotal role in transforming business processes within Fidelity's in-house ad agency. Bill holds a Bachelor of Science in Quantitative Business Analysis from Indiana University Bloomington.
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