Billy Rothwell, PhD, is the Director of Strategic Research & Behavioral Science at Fidelity Investments, where they leverage various methodologies to uncover opportunities and provide strategic direction. Previously, they served as a Senior Innovations Researcher at WW (formerly Weight Watchers) and as an Applied Behavioral Scientist at Walmart eCommerce, addressing complex business problems across key functions. Billy holds a Ph.D. from the University of Michigan, a Master of Arts from Rice University, and a Bachelor of Science from SUNY Oneonta. With over a decade of experience in mixed-methods research, they excel in behavioral science, consumer research, and product innovation.
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