Heidi Bui

Heidi Bui is currently the VP of Marketing Effectiveness at Fidelity Investments, where they focus on marketing analytics and product management. With a strong background in leading high-performance teams, Heidi successfully built and leveraged analytical platforms to provide insights on marketing ROI. Prior to their current role, they served as the Director of Marketing Analysis at Fidelity Investments and worked as a Customer Research Analyst at Staples. Heidi holds a Bachelor’s degree in Marketing and Communications from Boston College Carroll School of Management.