Olivia McSherry

Olivia McSherry is an experienced digital and social media professional with a background in strategizing and executing integrated marketing campaigns. Olivia has held multiple roles in prominent organizations, including Social Media Coordinator and Social Media Strategist at MullenLowe U.S., where responsibilities included managing client relationships, developing social media strategies, and enhancing engagement metrics for various clients such as Hyatt and Century 21. Key achievements include increasing engagement rates by 39% for Grand Hyatt and conducting a successful Facebook Brand Lift Study. Additional roles include Digital & Social Media Manager at Planet Fitness and Senior Manager, Social Media at Fidelity Investments, in which Olivia led cross-functional teams and developed comprehensive social media strategies. Educationally, Olivia holds a Bachelor of Science from Suffolk University.