Rob Trefz Williams

Rob Trefz Williams has extensive experience in the financial and technology sectors, particularly in digital assets and cryptocurrency. At NYDIG, Rob focused on the Bitcoin Savings Plan and product strategy for Platform Solutions. Currently serving as Director of Product Strategy at Fidelity Investments since February 2023, Rob also held the position of Head of Business Development at Zapper, where responsibilities included leading partnerships and monetizing a new B2B offering. Prior to these roles, Rob spent nearly three years as a Digital Asset Specialist at EY, advising on technology and architecture for digital asset custody solutions, and as an Assurance Senior. Rob holds a degree in Accounting from the University of Richmond.