Zach Nilsson is a skilled UX strategist and mixed-methods researcher with over 10 years of experience in guiding research within large-scale enterprise product organizations. Currently a Principal UX Researcher at Fidelity Investments, Zach leads efforts in Emerging Business for Workplace Investing while continuing to serve as a Strategic Advisor for Green My Team. Previously, Zach held significant roles at IBM, where they established and scaled UX research practices, mentored teams, and facilitated design thinking workshops. With a strong academic background, including multiple master's degrees from the Savannah College of Art and Design, Zach is passionate about leveraging user insights to inform product strategies and enhance user experiences.
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