Zoë Hoffman is a Director of Design Strategy at Fidelity Investments, where they focus on delivering empathetic digital experiences. With over a decade in the industry, Zoë has previously held managerial roles in Customer Experience & Innovation at Publicis Sapient, as well as producing and consulting roles at R/GA, where they received a Cannes Bronze Lion for work with Nike. Zoë holds an A.B. in History and Applied Mathematics from Brown University and has a strong background in collaborating with various stakeholders to understand customer needs and drive innovative solutions.
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