FieldGoal is the AI-assisted field execution platform that helps CPG brands turn data into action — uniting sales, merchandising, and distribution into one intelligent system that learns and acts in real time.

Built from firsthand experience in beverage and retail operations, FieldGoal bridges the gap between insights and execution. Our technology combines large-language-model reasoning, real-time data orchestration, and field-level automation to help reps, managers, and distributors work smarter and move faster.

With FieldGoal, brands like Celsius are transforming how they plan, sell, and grow — cutting manual work, boosting on-shelf availability, and turning every field mission into a coordinated, intelligent workflow.

Our mission is simple:  Empower people with AI that acts — giving every sales team the intelligence, clarity, and autonomy to perform at their best.

FieldGoal

Vahag Dudukgian

This department focuses on the design and implementation of advanced machine learning solutions and user interfaces for applications.

FieldGoal

Org chart

Teams

AI and Development

Offices