David Fulton

David Fulton is the Chief Executive Officer of Fieldwork Robotics Ltd, leading efforts to reduce fruit wastage and increase productivity in agriculture through innovative robotic solutions. David Fulton has over 15 years of C-level experience and a background spanning startups to multinational corporations, including Microsoft. David Fulton previously served as Chief Executive Officer of WeSee from 2017 to 2021. David Fulton was Director / Co-Founder of LAB+BONE from 2021 to 2025. David Fulton held multiple roles earlier, including Vice President, Europe, Middle East & Africa for Expedia Partner Solutions (2015–2016), Regional Sales Director, Western Europe – Microsoft Advertising (2004–2011), Chief Commercial Officer at Adform (2011–2015), Account Supervisor at Saatchi & Saatchi (1998–2000), Sales Executive at BlueStreak International (2002–2003), Sales Representative at Lion (1990–1997), and Business Development Manager at Euro RSCG Interaction (2000–2002).