Fiery
Veronica Carlson began their career in marketing at Xerox Argentina before transitioning to Xerox in the 90s. Veronica later moved to Electronics For Imaging, where Veronica held various product marketing roles. Veronica then pursued their MBA at Universidad Torcuato Di Tella and continued their marketing career at EFI, eventually becoming a Senior Manager. In 2023, Veronica joined Fiery as Marketing Director, where Veronica continues to excel in the field.
Fiery
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Fiery is the leading provider of digital front ends (DFEs) and workflow solutions for the growing industrial and graphic arts print industries. With a customer base that includes over 2 million DFEs sold globally, the company offers innovative software and cloud-based technologies that deliver fast performance, stunning color, and exceptional print quality across a broad range of toner and inkjet-based production printing devices. A widely respected brand for over 30 years, Fiery first established its technology leadership in color management and print image quality, enabling customers to achieve the ideal result, first time and every time. That legacy of customer-focused innovation continues today with Fiery DFEs and workflow driving the leading brands across a wide array of industry segments, including commercial print, packaging, signs & display graphics, ceramics, building materials, textiles and other specialty applications. The company has created a broad global online community of experts in the industries it supports as a platform to openly share their expertise and experiences with others, as well as capturing customer feedback to direct future development. Fiery’s overriding aim is a commitment to excellence in customer service for our partners, dealers and end customers.