Adeel Niaz

Adeel Niaz is a seasoned professional with extensive experience in marketing, product development, and retail management. Currently, Adeel serves as the Founder of Studio 84, driving insights, strategy, and product design to market. At FIFA, Adeel holds dual roles as a Senior Marketing Creative and Product Development Lead, focusing on maximizing commercial value and engaging younger audiences through cultural elements. Notable achievements include overseeing the largest retail footprint during the FIFA World Cup in Qatar 2022, generating record revenues. Adeel's previous experience at Nike spanned multiple senior merchandising roles, where responsibilities included collaborative development of product assortments and leading the NFL business in Europe. Adeel's early career involved management positions in retail sales, demonstrating a solid foundation in customer service and team leadership.