Alex Avellanet is a pioneering figure in the football industry, currently serving as a FIFA Licensed Football Agent at FIFA since September 2023, where responsibilities include player representation and commercial development. As the first Uruguayan woman to earn a FIFA Agent License, Alex is dedicated to empowering players and maximizing their opportunities in the sport. In addition, Alex founded Upright City in November 2017, a soccer representation agency in Miami that focuses on athlete empowerment and career advancement. Since December 2015, Alex has also been a partner at BonVoix, Corp, specializing in project management within the development sector. Previously, Alex was a sports newscaster at 305 La Radio, providing extensive coverage of international soccer and other sports. Alex holds an Associate of Arts degree in Public Relations, Advertising, and Applied Communication from Miami Dade College and furthered education in Sports Journalism at the Otatti Sports Journalism Center.
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