Curtis Franks

Curtis Franks serves as the General Counsel & Corporate Secretary for FIFA World Cup 2026, where responsibilities include overseeing legal functions for major tournaments, advising executive management, and managing compliance and host city relationships across the United States, Mexico, and Canada. Previously, Franks held roles such as Senior Legal Counsel at The Coca-Cola Company, leading global marketing partnerships, and Associate General Counsel at NCAA, overseeing legal matters related to national championships and media partnerships. Additional experience includes positions in NBCUniversal Media, providing legal support for sports businesses, and various roles in contract management and negotiations with organizations like Emory University and the Atlanta Hawks. Franks holds a JD from Tulane University Law School and a BS in Psychology from The University of Georgia.