Daniel Hammond

Daniel Hammond serves as the Head of Licensing & Retail at FIFA since July 2023, focusing on the licensing and retail strategy for all FIFA brands and events while enhancing fan engagement across digital and esports platforms. Prior to this role, Daniel spent 15 years at TEAM Marketing AG, advancing from Senior Licensing Manager to Head of Licensing, where responsibilities included managing the UEFA club competition licensing programme and driving brand development. Earlier experiences include brand development roles at Toyota Motor Europe and research at MAPA Consulting, complementing a solid educational foundation in marketing from the Chartered Institute of Marketing.