DM

Daniel Masters

Audience Growth Strategist

Daniel Masters is a seasoned Digital Content Manager at FIFA since September 2010, responsible for managing content across FIFA's commercial social media channels and overseeing the entire production process. Previous roles at FIFA include Editor, where Daniel produced features and interviews for FIFA.com, and Social Media Publications Manager for various events including the FIFA Club World Cup Morocco 2022 and FIFA World Cup Qatar 2022, achieving record engagement metrics. Additional experience includes serving as Social Media Manager for the FIFA Women's World Cup France 2019 and Venue Editor during the 2018 FIFA World Cup Russia. Daniel holds a Bachelor of Arts in International Journalism from Liverpool John Moores University, obtained in 2010.

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