Frank Scherer

Frank Scherer currently serves as the Senior Manager of Digital Analytics at FIFA, a position held since April 2007, where responsibilities include overseeing Digital Analytics and Customer Data Platforms, managing fan data, and developing data visualizations and insights for FIFA+. Previous roles at FIFA include Business Intelligence Manager, Commercial Manager Digital, and New Business Development Manager, during which Frank defined KPI frameworks, managed digital rights portfolios, and facilitated content licensing agreements. Prior to FIFA, Frank was a Marketing Manager at Jamba GmbH, where market development in Eastern Europe and team leadership were key focuses. Frank's early career included a role as Product Manager at Sanyo, overseeing a significant product category. Educational credentials include a CAS in Digital Analytics in Marketing from Lucerne University and a BA (Hons) in International Business Administration from the European Business School, London.