FIFA
Frank Scherer currently serves as the Senior Manager of Digital Analytics at FIFA, a position held since April 2007, where responsibilities include overseeing Digital Analytics and Customer Data Platforms, managing fan data, and developing data visualizations and insights for FIFA+. Previous roles at FIFA include Business Intelligence Manager, Commercial Manager Digital, and New Business Development Manager, during which Frank defined KPI frameworks, managed digital rights portfolios, and facilitated content licensing agreements. Prior to FIFA, Frank was a Marketing Manager at Jamba GmbH, where market development in Eastern Europe and team leadership were key focuses. Frank's early career included a role as Product Manager at Sanyo, overseeing a significant product category. Educational credentials include a CAS in Digital Analytics in Marketing from Lucerne University and a BA (Hons) in International Business Administration from the European Business School, London.
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FIFA
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Founded in 1904, the Fédération Internationale de Football Association (FIFA) is the umbrella organisation of its members, currently 211 national football associations. Its main objectives, enshrined in its statutes, are to develop football around the world, to stage international competitions and to protect the integrity of football (against match manipulation, doping etc.). FIFA is composed of a number of political bodies (such as the FIFA Congress and the FIFA Council) and the administration. The highest political position is the FIFA President, elected every four years by FIFA’s member associations. The FIFA administration, with some 720 people from over 50 nations, is based in Zurich. It is run by the Secretary General (CEO). FIFA stages FIFA World Cups™ in various forms such as youth, men’s and women’s, futsal, beach soccer or club competitions. The men’s FIFA World Cup™ is not only the most popular single sporting event in the world but also the financial backbone for FIFA and its efforts to develop football worldwide. The financial success of the FIFA World Cup™ allows FIFA to run a wide range of football development programmes and to provide funds, infrastructure and know-how to its member associations through the FIFA Forward Development Programme.