James Cronin is an experienced professional in sports communication and engagement, currently serving as Employee Engagement Manager for FIFA World Cup 2026™, focusing on team spirit and communication across Canada, Mexico, and the United States. With a background that includes roles as Communications & Engagement Consultant at FIFA and Partnerships Manager at Badgers Football Academy, Cronin has a proven track record in workforce communication, storytelling, and building relationships within the football community. Notable previous positions include Founder of Hidden Football, Global Media Manager at CONIFA, and Freelance Producer for the BBC. James holds a FIFA Master in International Management, Law and Humanities of Sport, and a BA in English Literature from The University of Manchester.
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