Joanna Batty

Joanna Batty is a seasoned professional in media strategy and rights management, currently serving as a Senior Media Strategy Manager at FIFA since September 2020. In this role, Joanna is responsible for selling media rights to major FIFA events and managing strategic projects across various markets. Prior experience includes overseeing media rights sales for UEFA competitions at CAA Eleven, where Joanna contributed to strategic project development, and managing projects related to marketing and broadcast rights for the Vienna Philharmonic Orchestra and the Eurovision Song Contest at Highlight Event AG. Additional experience encompasses roles focused on commercial strategy at TEAM Marketing AG and strategy consulting at IAMCO Strategy Consultants Limited, alongside foundational positions in sales and marketing. Joanna holds a BA in Modern Language Studies from the University of Nottingham.