Joyee Biswas

Joyee Biswas serves as the APAC Head of Distribution and Partnerships at FIFA since February 2024, focusing on enhancing the reach, adoption, engagement, and revenue of FIFA+ App and digital products through strategic partnerships. Prior to this role, Joyee was a founding team member at Verix, specializing in partnerships and business development from January 2023 to February 2024, where engagement and loyalty products were launched and funds were raised. From May 2018 to December 2022, Joyee held the position of Director of Media Partnerships for Asia Pacific at Meta, leading partnerships to drive user growth and retention across various media platforms. Joyee also served as Head of Southeast Asia at ESPN from November 2016 to May 2018, managing P&L and acquiring impactful content, and as Managing Director for Asia at ELEVEN SPORTS NETWORK in early 2016, where the first Premium D2C Sports OTT in Southeast Asia was launched along with significant content rights acquisitions. Joyee's academic background includes an MBA in Marketing and Finance from the Indian Institute of Management, Calcutta.