Laura Hoyle is an accomplished marketing and communications professional with extensive experience in the sports sector. Starting as a Marketing Consultant for various international sports federations from 2011 to 2012, Laura developed strategic marketing plans and digital engagements for organizations such as LET, FIBA, and FIH. In a subsequent role at Pure Purple from 2017 to 2022, Laura led global marketing initiatives for high-profile clients, including FIFA and the International Tennis Federation. As a Social Impact Campaigns Consultant at FIFA since 2022, Laura drives global initiatives that address key social issues through football. Past experience includes significant tenures at Microsoft in various marketing roles and as Head of Global Marketing, Digital, and Communications for FIH, where Laura played a key role in transforming the organization’s marketing strategy. Educational qualifications include a Bachelor of Science in Marketing Management from Oxford Brookes University and a Master of Arts from The FIFA Master program.
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