Lorena Soto is a seasoned professional with extensive experience in sports management and financial strategy. Currently serving as a Women's Football Consultant at FIFA since October 2022, Lorena has held pivotal roles with various organizations, including the Fundación Paraguaya as Head of Finance & Entrepreneurial Education since August 2018. Lorena has also advised the CEO at EPC Group SRL since January 2014 and has contributed significantly to major sporting events, including serving as Copa America Acreditation & Protocol Manager for CONMEBOL in May 2022 and as a FIFA Beach Soccer World Cup Match Coordinator. With a Master's in Business Administration and a Bachelor's degree in International Business from Oral Roberts University, Lorena combines a solid educational foundation with a commitment to fostering development in women's football and operational excellence in sports management.
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