Matthias Kral has extensive experience in media partnerships and event logistics within the sports industry. Currently serving as a Broadcaster Servicing Manager at FIFA since January 2022, Kral previously held the role of Venue Logistics Coordinator for UEFA EURO 2020 at DFB, where responsibilities included team leadership at Allianz Arena Munich and managing venue operations. Prior to that, Kral was the Sponsoring-Manager at SPVGG Greuther Fürth, overseeing key account management and budget planning. Kral's career began with roles in sales and marketing at Infront Sports & Media AG and customer service at DEE GmbH. Educational qualifications include a Bachelor's degree in Applied Media with a focus on sport, event, and media management from Hochschule Mittweida and a Bachelor in Sport-, Event- und Medienmanagement from Campus M21.
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