Natasha van der Pas is a seasoned professional in marketing and customer strategy, currently serving as the Senior Manager of Fan Loyalty & Monetisation at FIFA. They have previously held significant roles at ICF Next, Wunderman Thompson, and Accenture Song, where they specialized in customer strategy and loyalty marketing. Natasha has also worked as the Experience Strategy Director at Ogilvy, focusing on global fan engagement for Formula 1. Their educational background includes a Bachelor of Arts in Music from King's College London.
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