Olga Laeva is an experienced professional in media operations and communications within the sports industry, currently serving as a Partner at New Event Operations since November 2020. Laeva has held significant roles such as Deputy Technical Director for the FIFA Beach Soccer World Cup and Media Operations Manager for the ANOC World Beach Games Qatar 2019. Additional experience includes serving as Head of Venue Press Operations for the Sochi 2014 Olympic and Paralympic Games and various consulting and management roles in organizations like FIFA and Sistema. Laeva is also a lecturer at the Higher School of Economics, sharing expertise in sport management and project management. Educational qualifications include a Master's degree in Political Science and a Postgraduate program in Sport Management from FIFA/CIES, among other academic credentials.
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