Rhys Lenarduzzi

External Consultant

Rhys Lenarduzzi is a seasoned professional in the fields of sports, entertainment, and law, currently serving as a Partner in Sports & Entertainment at Prime Financial Group and in Corporate Development at SLOCOACH, with ongoing external consultancy for FIFA. As the Managing Director and Founder of Lovelle Street Advisory, Rhys also has a history of leadership as a Director at Freshwater Strategy and served as a Consultant at Onside Law. Academic achievements include a Master's degree in International Business Law with a focus on International Sports Law from the University of Zurich, alongside several law degrees and qualifications from prestigious institutions in Australia. Rhys's background includes experience as a Sports Agent at Aspire Management and as a professional rugby union player for French and Italian clubs.

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