Rui Machado has extensive experience in ticketing and customer relationship management within the sports industry, currently serving in Ticketing Sales Channels Management at FIFA since November 2021. Prior roles include Ticketing/CRM Coordinator at Byrom plc from December 2016 to September 2019, where Rui coordinated ticketing efforts for events such as the 2019 FIFA Women's World Cup France™ and the 2018 FIFA World Cup Russia™. Previous positions also include roles as a Portuguese Teacher at Cactus Language Training and Ticketing Centre Manager for the 2014 FIFA World Cup Brazil. Earlier professional experiences encompass web and graphic design at ANO, Sistemas de Informática e Serviços, and teacher training at Margem. Rui holds a Licenciatura in Publicidade from Universidade Fernando Pessoa and a degree in Commercial Management from Escola de comércio do Porto.
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