FIFA
Sandra L'Eilde is a seasoned professional in media partnerships and sales within the sports industry, currently serving as Senior Media Partnerships Sales Manager at FIFA since October 2019. Prior experience includes roles as Sales Manager for Media Rights at beIN MEDIA GROUP and Account Manager at MP&Silva, where responsibilities encompassed managing rights holder relationships and developing international media strategies for various sporting events. Earlier positions include Programme Planner at Setanta Sports and Marketing Assistant for ESPN in EMEA, focusing on promotional campaigns and event management. Sandra holds a Master's degree in Sport Management from E.S.G Paris and a Bachelor's degree in History from Université Paris-Sorbonne.
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FIFA
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Founded in 1904, the Fédération Internationale de Football Association (FIFA) is the umbrella organisation of its members, currently 211 national football associations. Its main objectives, enshrined in its statutes, are to develop football around the world, to stage international competitions and to protect the integrity of football (against match manipulation, doping etc.). FIFA is composed of a number of political bodies (such as the FIFA Congress and the FIFA Council) and the administration. The highest political position is the FIFA President, elected every four years by FIFA’s member associations. The FIFA administration, with some 720 people from over 50 nations, is based in Zurich. It is run by the Secretary General (CEO). FIFA stages FIFA World Cups™ in various forms such as youth, men’s and women’s, futsal, beach soccer or club competitions. The men’s FIFA World Cup™ is not only the most popular single sporting event in the world but also the financial backbone for FIFA and its efforts to develop football worldwide. The financial success of the FIFA World Cup™ allows FIFA to run a wide range of football development programmes and to provide funds, infrastructure and know-how to its member associations through the FIFA Forward Development Programme.