William Kennedy has a robust background in social media and content creation, currently serving in the Social Media & Content role at FIFA since August 2020. Previously, William held the position of Creative Strategist at Infront Sports & Media AG from September 2018 to August 2020 and spent over six years at AMV BBDO, where responsibilities included Social Media Lead and Social Content Manager. William's career began as a Social Media Account Assistant at Cake Group from September 2011 to October 2012. William earned a BA in Economics from Liverpool John Moores University between 2008 and 2011.
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