Alexia Barragan

Alexia Barragan is a Senior Marketing Manager with expertise in brand strategy, innovation, and go-to-market initiatives within the FMCG sector. Currently serving as Gerente de Marca at FIFCO since 2024, Alexia has held significant roles such as DTC Commercial Manager at AB InBev and Brand Lead for Cristal. With a Master's in Marketing and Commercial Management from EAE Business School, Alexia's career includes impactful positions at notable companies like Nestlé, L'Oréal, and Red Bull, showcasing a strong foundation in both consumer marketing and trade marketing across diverse markets.