Fernanda Cascante

Fernanda Cascante currently serves as the Head of Innovation & Emerging Brands at FIFCO, a role held since February 2017, where responsibilities include managing the product innovation deployment process and developing the overall innovation strategy. Previous roles at FIFCO include Brand Manager for Emerging Brands and Expansion Manager for the Alcoholic Ready to Drink (RTD) segment in LATAM, where strategic market analyses and brand launches in new territories were key contributions. Fernanda's earlier experience includes positions as Innovation Lead for Beer & RTDs in Costa Rica and a Business Intelligence Analyst at Mercedes-Benz AG and Grupo Pochteca. Educational qualifications include a Master's in Latin American Literature from Universidad de Costa Rica and a Bachelor's in Industrial Engineering from Universidad Latina de Costa Rica, along with additional studies in Strategic Marketing, Project Management, and a scholarly exchange in Germany.