Roberto Serrano

Roberto Serrano is a seasoned procurement executive with extensive experience overseeing significant annual spends across various categories. Currently serving as Corporate Procurement Director at FIFCO since November 2019, Roberto manages over $800 million in annual expenditures and focuses on aligning procurement strategies with business goals while ensuring sustainable cost reductions. Prior to this, Roberto held the position of LATAM Strategic Sourcing and Procurement Director at Aliaxis, where responsibilities included developing a centralized procurement model for 14 countries. Additional experience includes roles in category management and procurement at Chiquita Brands and Fresh Express, where Roberto achieved substantial cost savings and enhanced operational efficiencies. Roberto's educational background includes a Master's degree in Operations Management from IE Business School and a Master's degree in Business Administration from Universidad de Costa Rica, complemented by ongoing negotiation training at Harvard University.