Al Buset

Al Buset is a seasoned professional in commercial and brand partnerships, currently serving as the Chief Commercial Officer at FIFPRO since May 2025, where oversight includes managing licensing to boost brand visibility and revenue. Previously, Al Buset held the position of Senior Vice President of Corporate Partnerships at SPORTFIVE in the APAC region from December 2023 to September 2025 and served as Vice President of Brand Partnerships at IMG Media from January 2015 to March 2022. Al Buset's earlier roles include Director at Alfresco Marketing Ltd, Head of Brand Solutions at Haymarket Media Group, Business Development Manager at Soho Editors, and Advertising Manager at Advanstar Communications, along with a foundational experience as a PE Teacher at Dilworth School. Al Buset holds a BA Hons in Business Management & Marketing from the University of Derby, completed in 2000, and attended Christ's Hospital School from 1988 to 1995.