At Fifth Wrist we want to change the watch journalism landscape. We plan to remove brand marketing intervention from the mix and replace it with genuine input from actual end users.

E-commerce is growing year on year and shoppers are more open to purchasing luxury goods online than ever before. Educating potential customers will allow us to increase the possibility of a positive outcome by the end of their watch selection process. The website will also offer genuine and raw feedback for the brands to work from. This will allow them to innovate and increase customer satisfaction.

How will we do this? Unlike other websites, we will provide actual ratings for the watches. From a top score of 100, you will be able to see just how highly regarded each watch is. Mandatory pros and cons will be required for every timepiece. You will also be able to see the wrist size of the reviewer. Further helping the cutomer to match the watch to their body and lifestyle.

The Fifth Wrist is the watch community. Sharing knowledge and educating each other. Looking out for our fellow enthuisiasts. The four founding members of this project are a group of watch enthusiasts specially selected by me. I selected them because they are not afraid to talk about the positives and the negatives of watches that they love. You can find out more about them here. Everyone in our community should have the same experience reviewing on this website as the people who are running it. For that reason, the reviews posted by the public will be shown at the very top of the site.  I hope that this project will offer all of us a better chance to enjoy this hobby and give us a more transparent view of the watch industry.

Nothing should ever feel disingenuous about the fifth wrist but that all depends on who wants to get involved. This is our project so let’s get started. It’s time.

Fifth Wrist

Org chart

Teams

Offices