Danielle Smith has a diverse work experience spanning various roles and industries. Danielle is currently the Head of Paid Social at Fifty, where they utilize AI, technology, and data to help brands understand their customers and optimize advertising strategies. Prior to this, Danielle worked at Curated, starting as a Content and Social Media Intern and progressing to roles such as Social Media Executive, Senior Social Media Executive, Social Media Manager, and finally Social Media Lead. Their responsibilities at Curated included developing and implementing social strategies, managing clients, conducting social audits, and overseeing organic and paid campaigns.
In addition to their work at Curated, Danielle served as a freelance Features Editor for Maverick Magazine, contributing multiple feature articles to each issue and conducting interviews with notable figures in the country music industry. Danielle also worked as a Content Writer for Country Music People magazine and Fortitude Magazine, as well as maintaining personal travel blogs.
Earlier in their career, Danielle was involved in Brand Partnerships at The Africa Channel International, where they cultivated relationships with clients, created presentations and proposals, conducted research for potential partners, and developed campaign ideas for sponsorship and advertising packages.
Overall, Danielle's experience demonstrates their expertise in social media management, content creation, brand partnerships, and advertising strategies.
Danielle Smith pursued their education at SOAS University of London from 2010 to 2013, where they obtained a Bachelor's Degree in African Studies. Additionally, they obtained the certification of "LinkedIn Marketing Solutions Fundamentals" from LinkedIn in August 2021.
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