Dads today demand more of themselves and should expect more from their parenting gear. If being a dad is your most important job, then shouldn’t the diaper bag you use multiple times daily be the best bag you’ve ever owned? 

We (two dads and a world-class backpack designer) believe that dads deserve better. So we set out to make diaper backpacks that fathers everywhere would be excited to use and not just have to settle for; bags that would continue to perform well everyday from diapers all the way to drivers ed, guaranteed. 

Our bags combine the technical performance and durability of outdoor gear with extensive parent-focused features and highly-functional pocketing, all packaged in a sleek, minimalist design and backed by a lifetime warranty. 

Our bags are built for dads who demand a lot of themselves and require a backpack that can seamlessly perform at the highest level across multiple aspects of their lives. This is a new type of 'diaper bag,' designed for the needs of fathers first, with features that are ready to handle the messiness and snack volume of life with small children, and built to keep up as your kids and family grow.

Fifty Fifty Gear

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