George Light is a Senior Digital Analytics Consultant at FIFTY-FIVE, specializing in analytics, conversion rate optimization (CRO), and data strategy within the digital ecosystem. Previously, George served as an Analytics & Optimisation Manager at Jellyfish, where they managed large-scale analytics implementation projects and delivered training sessions. With a strong technical skillset in GTM and proficiency in SQL for querying cloud-based data sets, George excels in using data to empower businesses, creating informed strategies for improving site design and performance. They also bring experience from roles at Vox Pops International and Jellyfish Connect, along with a foundational digital marketing apprenticeship.
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