Lauren Wainwright

Lauren Wainwright is an experienced professional in digital marketing and analytics, currently serving as Associate Director at fifty-five since November 2024. Previously, Lauren was a Client Solutions Consultant - Data & Technology at PM Dragonfly, where responsibilities included designing and implementing strategic programs for tier-1 clients. Prior experience at fifty-five involved roles as Senior Manager and consulting in digital strategy, data architecture, marketing optimization, and consumer experience, working with notable clients like Pandora and LEGO. Additional experience includes positions at Merkle | Periscopix, where Lauren led programmatic digital advertising campaigns and mentored teams, and internships at Diageo and EY. Lauren holds a Bachelor of Science (BSc) Honours in Chemistry and a Bachelor of Arts (BA) in Spanish from the University of Cape Town and a Certificate in Web Development from Code First for Professionals.