Aaron Buggle is the Head of Brand & Marketing at FiftyOne Bikes, focusing on impactful ideas and campaigns. With a background in professional cycling, Aaron has competed at an international level and held various roles in coaching and athlete development. They previously served as the Director of Soapbox Media, founded to provide digital marketing solutions for Irish SMBs, and worked as a Performance Lifestyle Coach for British Rowing. Aaron's education includes a Master’s in Sport & Exercise Psychology from Ulster University and ongoing studies in Creativity, Innovation & Entrepreneurship at University College Dublin.
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