We are Sinem and Asli, the founders of Fig Wellbeing.

Our venture is more than a business—it’s a heartfelt journey driven by our commitment to celebrating and uplifting conscious living. At the heart of our mission is a dedication to sourcing eco-conscious products exclusively from female-owned small businesses.

Sustainability is key to everything we do. We carefully curate brands that align with our values, offering self-care essentials, skincare crafted from the purest ingredients, premium dry brushes, body care products, and yoga accessories designed to enhance the spiritual journey. Every item in our collection reflects our devotion to a more thoughtful and conscious lifestyle.

We take pride in being a platform that not only connects people with unique, high-quality wellbeing products but also highlights the incredible women driving innovation and sustainability in their fields.

Fig is a space where self-care is more than a product; it’s a conscious lifestyle choice. Every element of our work reflects a step towards a more empowered and sustainable future.

Fig Wellbeing

Org chart

Teams

Offices