Luis Ouriach is a seasoned design professional with extensive experience in advocacy and user-centered design. Currently serving as a Designer Advocate at Figma since June 2020, Luis has been instrumental in establishing the EMEA advocacy team and is recognized globally as a design systems expert. Prior to Figma, Luis worked as a Lead Designer at Upgrade Pack, where the design practice was initiated, and as a Product Designer at Local Measure, contributing to an innovative social media analytical platform. Additional freelance work spans various sectors, including notable clients such as McKinsey & Company and DirectlineFlights. Luis holds a BA in New Media from the University of Leeds and has pursued various professional development courses, enhancing expertise in design and leadership.
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