Lulu Hoffmann

Lulu Hoffmann is currently serving as the Regional Marketing Manager for DACH at Figma since December 2023. Previously, Lulu held the position of Marketing Campaign Manager for EMEA at Contentful from April 2020 to June 2022, where significant accomplishments included launching a successful product demo video program and increasing high intent leads through a website chatbot initiative. Lulu has also worked as a Marketing Program Manager at Contentful and as a Digital Marketing Specialist at Siemens, contributing to multi-channel campaign planning and execution. Additional experience includes roles at Gliffy, Brilliant Earth, and Meltwater, along with academic research and administrative duties at the University of California, Berkeley, where Lulu earned a BA.