Jeremy Farraye

Jeremy Farraye is a data-driven eCommerce leader specializing in merchandising, conversion rate optimization (CRO), and direct-to-consumer (D2C) strategy. With a Master of Business Administration from Pepperdine Graziadio Business School, they oversee Merchandising at Ya Ya Creations, managing the end-to-end customer journey for two fast-scaling D2C brands. Prior experience includes roles at Chemical Guys, AcoustaGrip, and MVMT, where they implemented effective merchandising strategies and drove sales growth through analytics and cross-functional collaboration. Currently, at FIGS, they lead the eCommerce Operations team, focusing on operational efficiency and enhancing the customer experience.