• FIGS

Michelle Armstrong

Chief Product Officer

Michelle Armstrong is a seasoned executive in product management and merchandising, currently serving as Chief Product Officer at FIGS since January 2025. Previously, Michelle held similar roles at Arc'teryx Equipment and Amer Sports, providing expertise in global retail product and merchandising. Other notable positions include Chief Operating Officer and Vice President of Product at Saje Natural Wellness, as well as several leadership roles at lululemon, where Michelle focused on women's and accessories merchandising. Early career experiences include a managerial position at PwC and board involvement with Imagine1day. Michelle's academic credentials include a Diploma in Accounting from The University of British Columbia and a Bachelor of Science in Psychology from the University of Victoria.

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