Michelle So is an accomplished marketing executive currently serving as the Chief Marketing Officer at Provenance Blockchain, where they lead global marketing strategy and brand positioning for a public Layer 1 blockchain. Previously, Michelle played a pivotal role at Magic Eden, driving multi-chain expansion and launching key products like the Magic Eden Wallet. They held significant leadership positions at Meta and TikTok, where they contributed to product marketing and business growth across digital platforms. Michelle earned an MBA from The Wharton School, focusing on business analytics and marketing, and has a strong background in scaling businesses and launching innovative products across the blockchain and fintech sectors.
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