Our social mission
To unlock the potential of vulnerable youth and women in Africa and the Middle East to reach their financial well-being by supporting local organisations

What do we tackle
Financial stress, lack of financial knowledge, lack and inconsistent financial habits, lack of self-confidence when dealing with money, lack of financial information, financial information not adapted to low literacy levels, lack of relevant solutions based on behavioural economics in Africa and the MENA

What do we propose
- Proposes a financial well-being coaching solution
- Develops impactful and innovative financial well-being content and approaches
- Enables access to reliable, independent and at a large scale financial well-being data

Who do we target
- Local organisations (NGOs, local CSOs, microfinance institutions, other financial service providers, etc.) supporting youth and women that face financial issues
- Practitioners in financial education (training, coaching)

Who are our end beneficiaries
Any youth or women that face financial issues/ questions in Africa and the Middle East
And their communities! Everyone should contribute to providing equal opportunities to youth and women :)

Fiinafas

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