Barbara Saba

Barbara Saba is an accomplished marketing professional currently serving as the Direttore Marketing e Innovazione at Fileni since September 2022. In parallel, Barbara operates as a Business Consultant through Saba Consulting, offering expertise in addressing various business challenges. Previous roles include Direttore Marketing & Acquisti & Sviluppo di Prodotto at Sapore di Mare, where marketing and R&D leadership were key responsibilities, and Marketing and Trade Marketing Director at Mareblu, where brand positioning strategies were developed. Additional experience includes significant positions at PepsiCo, including Snacks Business Development Manager, where Barbara led the successful launch of Lay's in Italy. Prior roles at SC Johnson and GfK involved strategic insights into consumer behavior and brand management. Educational qualifications comprise a Master in Marketing from Accademia di Comunicazione and a degree from Università degli Studi di Cagliari.