Michael O'Brien

Michael O'Brien is a paid media advertising expert with nearly a decade of experience leading performance-driven campaigns and building scalable creative teams. Currently serving as the Head of Creative Performance at Filterbuy, Michael has previously held significant roles at True Classic, where they led the development of high-performing ad creatives and managed cross-functional teams. With a background in film production and a Bachelor's degree in Cinematography and Film/Video Production from Dundalk Institute of Technology, Michael has partnered with notable brands such as Hims, Doordash, and Velcro, directing over $25 million in ad spend and delivering innovative, data-driven marketing strategies across multiple channels.