Nicole Horton

Nicole Horton (Waters) is an experienced marketing professional with a focus on SEO and e-commerce management. As Co-Founder of AllisonAvery, Nicole successfully established a network of eight profitable revenue channels for women's fast fashion apparel. In previous roles, Nicole served as Web Manager at Scrap Your Trip, where responsibilities included managing SEO strategies and content creation. At Peltz Shoes, Nicole developed a local SEO strategy while overseeing the creation of unique content, and as E-Commerce Manager at WhatSheBuys, Nicole led a team through a significant platform migration with an emphasis on preserving SEO performance. Currently, Nicole holds the position of Senior Director of Marketing at Final Draft, a Cast & Crew Company, and has held roles including Account Manager and Senior Client Partner at Groove Commerce.