Leidy Agudelo

Leidy Agudelo is the Director of Innovation and Product at Finanzauto and has previously held various positions at BBVA in Colombia, including Senior Professional for the Legal Entities Segment and Product. Leidy is a specialist in Marketing Management and holds a degree in International Business. With expertise in designing and implementing marketing strategies, Leidy has focused on increasing client engagement and cross-selling metrics across various sales channels, particularly in the digital realm. Committed to growth and brand positioning, Leidy leads marketing initiatives aimed at profitability and sustainability.